You don't wear culture; you live it.

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Culture Isn’t a Trend.

It’s a Truth.

I am Bilal Antar bin Shadad Mazrouei of New York City and i welcome you to Arab culture.

I don’t follow waves — I move them. I'm on a mission to move Arab culture across borders, through fabric, film, and fearlessness.

Bold. Visible.

Unapologetically ours.

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Born in Concrete. Rooted in Sand.

I grew up in the middle of Manhattan but carried the desert in my spirit. I’ve seen my culture boxed, blurred, and broken down into clichés. So I chose to change the frame.

What i've created isn’t just a brand.

It’s a mission. I’m here to reframe identity and rebuild respect. To turn heritage into a living, wearable language.

You don’t need permission to be proud. You just need proof. And every photo, fit, and film I drop is just that: proof that we’ve always been iconic.

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Born in Concrete. Rooted in Sand.

I grew up in America but carried the desert in my spirit. I’ve seen my culture boxed, blurred, and broken down into clichés.

So I chose to change the frame.

BASMNYC isn’t a brand. It’s a mission. I’m here to reframe identity and rebuild respect.

To turn heritage into a living, wearable language.

You don’t need permission to be proud. You just need proof.

And every photo, fit, and film I drop is just that: proof that we’ve always been iconic.

Legacy You Can See

This isn’t hype. It’s history you can rewind. Presence that got documented.

Dubai

Abu Dhabi

Television

Events

News Media

Dubai

Wisdom from a Visionary: Lessons from the Ruler of Dubai

Meeting His Highness Sheikh Mohammed bin Rashid Al Maktoum
isn’t just a moment—it’s a message.
That vision backed by courage can shape skylines, shift cultures,
and turn sand into possibility.
He doesn’t just lead a country.
He gives every dreamer permission to build.

Abu Dhabi

Power isn’t loud.
It’s sacrifice, patience, and humility — lived, not posted.

With His Highness Sheikh Nahyan bin Mubarak Al Nahyan —
Minister of Tolerance, and former Minister of Culture, Minister of Higher Education.
A statesman of quiet strength.
His humility speaks louder than titles.
His presence reminds us: true legacy is how you make others feel.

Television

Live TV hits different!

Unfiltered, in the moment, and a chance to share the journey as it unfolds.
Grateful for every opportunity to reflect, represent, and even drop a bit of the local dialect I’ve come to love.

Events

At home far away from home.

(Below and Right) Meeting the Emirati flight team 'Al Forsan' and getting signed memorabilia at Dubai Flight Week.

Right colored picture performing a tradition Emirati dance with locals in Ras Al Khaimah

A few snapshots.

(L) Commander in Chief Dubai Police Lt. Gen. Abdullah Khalifa Al Marri @DubaiInnovationWeek in Police HQ. Below, recognition award from Ministry of the Interior Undersecretary Gen. Saif Al Shjafar and President of the World Tolerance Foundation.

News Media

Culture Recognized.

Grateful for the spotlight in both The National and Emarat Al Youm—English and Arabic, side by side.
Because when the story is real, it speaks every language.
And when it's rooted in culture, it belongs to everyone.

Testimonials